See, you use your cash to buy various punch cards at the start of each day, and each card has a value that determines how many customers will be brought in.
A little shocking considering they're literally called Filthy Burgers, but it turns out there's a secret to drawing in the glazed masses, and that secret is making the best flashy sign you possibly can by combining message, colour, and other punch cards at the sign shop.
In Terry Cavanagh's Grab Them By The Eyes, you were just minding your own business, slinging burgers out of your modest food stand, when a pair of upstarts with a much flashier sign set up shop literally a few feet away and began stealing all your business.
